Avoiding the Spam Folder: Best Practices for Email Deliverability
Email marketing is an incredibly powerful tool that can help businesses of all sizes connect with their customers and drive sales. However, with the rise of spam filters and email providers cracking down on unsolicited emails, it’s more important than ever to make sure your emails actually make it to your subscribers’ inboxes. In this blog post, we’ll share some best practices for avoiding the spam folder and improving your email deliverability.
- Get Permission: The first step to avoiding the spam folder is to make sure you have permission to send emails to your subscribers. This means using opt-in forms and double opt-ins to ensure that people are signing up for your emails willingly. Purchasing email lists or sending emails to people who haven’t given you explicit permission will not only harm your deliverability but can also lead to legal trouble.
- Use a Reputable Email Service Provider: Using a reputable email service provider (ESP) can also help improve your email deliverability. ESPs have built-in tools to help ensure your emails are compliant with spam laws, and they often have relationships with major email providers to help improve your deliverability.
- Keep Your List Clean: Keeping your email list clean and up-to-date is another important factor in improving your deliverability. Regularly remove inactive subscribers, and make sure you’re only sending emails to people who are interested in hearing from you.
- Avoid Trigger Words and Phrases: There are certain words and phrases that can trigger spam filters and send your emails straight to the spam folder. Words like “free,” “limited time offer,” and “act now” are common triggers, so try to avoid using them in your subject lines and email content.
- Segment Your List: Segmenting your email list based on subscriber behavior and interests can also help improve your deliverability. By sending targeted emails to smaller groups of subscribers, you’re more likely to see higher engagement and fewer spam complaints.
- Test and Monitor Your Emails: Finally, it’s important to test and monitor your emails to see how they’re performing. Use A/B testing to test different subject lines, content, and sending times to see what works best for your audience. And keep an eye on your email metrics, including open rates, click-through rates, and spam complaints, to identify areas for improvement.
By following these best practices, you can improve your email deliverability and avoid spam folders. Remember, the key to successful email marketing is to provide value to your subscribers and build a relationship with them over time. By sending targeted, relevant emails that your subscribers are interested in, you’ll see higher engagement, fewer spam complaints, and better results overall.
Don’t forget to check our services page.
Disclaimer: Some of the links on this website are affiliate links, which means that we may earn a commission if you click on the link or make a purchase using the link