In today’s digital-first world, potential homebuyers expect more than just photos—they want to experience a home before ever stepping foot inside. That’s where a Matterport tour makes all the difference.
If you’re in the business of selling manufactured or modular homes, investing in a 3D Matterport tour for your model homes isn’t just a nice-to-have—it’s a must. Here’s why.
1. Immersive and Interactive Buyer Experience
A Matterport tour allows potential buyers to virtually “walk through” your model homes from anywhere, on any device. Unlike flat images or even video walkthroughs, Matterport creates a fully interactive 3D environment where users can explore every room, zoom in on details, and navigate the space at their own pace. It’s as close to being there in person as you can get—and that creates real engagement.
2. 24/7 Open House Accessibility
Your model home may only be open during business hours, but a Matterport tour is always available. Buyers can explore your homes after work, on weekends, or whenever it’s convenient for them. This round-the-clock access means more opportunities to capture serious leads without any extra effort on your part.
3. Stand Out From the Competition
The manufactured and modular home market is competitive. By offering a Matterport tour of your model homes, you’re instantly setting your business apart. Many competitors still rely on basic photo galleries or outdated video tours. Delivering a premium digital experience shows that you’re a modern, professional brand that’s invested in the customer experience.
4. Boost Your Marketing Performance
3D tours are highly shareable across digital platforms. Embed your Matterport tour on your website, share it on social media, and include it in your email campaigns. Matterport links can even be integrated into your Google Business Profile, increasing your visibility in local search results and improving SEO performance.
According to real estate data, listings with virtual tours get up to 87% more views than those without. That’s a significant edge in a crowded market.
5. Save Time for You and Your Clients
A Matterport tour helps pre-qualify leads. Visitors who take the tour and reach out afterward are already familiar with the layout and features of your model home, making them more informed and serious buyers. This saves your sales team time and improves conversion rates.
Final Thoughts
At MRM Web Solutions, we’ve recorded over 200 model homes using Matterport technology, helping manufactured and modular home dealers showcase their inventory in the most professional and effective way possible.
Adding a Matterport tour to each of your model homes is more than just a tech upgrade—it’s a strategic move that enhances your digital presence, attracts more qualified buyers, and ultimately helps you close more deals.
Ready to elevate your home marketing?
Let us help you bring your model homes to life with stunning 3D Matterport tours. Contact MRM Web Solutions today!
